Infamous street-artist Mr. Brainwash creates new installation for TIFF (Brad Pitt and Madonna are collectors)

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The Toronto International Film Festival has proven the last few years to not just be about films. TIFF has shown it’s about music with attracting to the Festival some of the biggest pop acts in the world (Bruce Springsteen, U2.) The Festival has also very much shown it’s about art. In the case of the 2011 edition – TIFF is embracing a street-art style with commissioning none other than Thierry Guetta, aka Mr. Brainwash, to install works around Gala red carpets.

In celebration of the installation, Gallery One in Yorkville opens an exhibition to the public of Mr. Brainwash original works the day TIFF starts and running through to the end of the Festival (September 18th.)

The elusive street-artist Guetta even made an appearance at the private opening on September 7th. Guetta works in the same street-art style as masters in the field like Shepard Fairey – the artist behind the iconic Obama “Hope” poster, and of course, the infamous Banksy, the British star street-artist who pioneered the explosive interest in their types of works. Banksy directed the Oscar-nominated documentary Exit Through The Gift Shop last year which featured Mr. Brainwash at work.

The Gallery One exhibition is sure to attract some TIFF celebrities. Brad Pitt, George Clooney, and Madonna are all known to actively collect the works of Mr. Guetta.

At the exhibition opening, prices for some of Guetta’s pieces exceeded $25,000 – and they were selling. Mr. Brainwash art has been described in the past as “throwing modern cultural icons into a blender and turning it up to eleven.”




Thierry Guetta, aka Mr. Brainwash, at his Gallery One exhibition opening.

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